Many people who own cell phones surf the Internet.  Smartphones are no doubt the best arena to be surfing the web in, but the truth of the matter is that even the simplest cell phone these days likely has Internet capabilities.  With this in mind, remember that more and more people are sitting around, stuck in traffic or waiting for their date to show up, tinkering with the Internet on their phone.

If you’re a business with a marketing mindset, then this information is doubtlessly making you wonder how you can best turn this to your advantage.  Having a website in general is one of the best ways to get yourself out there to the masses, and business websites are all but considered necessary these days to any business who wishes to get off the ground and advertise to a wide range of potential clients.  But what about clients who are surfing on their cell phones?

The truth of the matter is that no matter how good your site looks on the computer or how well organized it is, it’s likely a little awkward for those who are working with mobile browsers.  Regular websites are simply not calibrated to handle mobile browsers, and the result is often squished graphics and confusing layouts.

What can assist in this matter is a website that is specifically calibrated for the use of Internet surfers using mobile phones.  These specialty websites are often known as “WAP” websites, and generally project a truncated version of the company’s full website.  WAP websites are a great way to get headlines and multimedia downloads to your consumers in a mobile format.

Spending the money to develop a website that is specifically calibrated for a mobile web browser is another great way for a startup to break into the mobile marketing craze.  Lots of people surf the Internet on their phones, and being able to reach out to these surfers is a great way to make your mobile marketing dollar stretch farther than with other methods.  Also, if you’re worried about certain kinds of mobile marketing being too “intrusive,” having a mobile website is a more latent way to take advantage of mobile marketing while still getting in on the trend.

Call 303-834-SITE to discuss!

No problem.

We believe so strongly in our ability to deliver results, we will take all the risk ourselves!

We will craft an “opaque” lead generation plan for your industry using our online marketing tactics… then simply deliver you leads at a cost that will make you money!

Your leads will be delivered to your email inbox daily – all you have to do is follow up and close business!

We are that confident we can find a solution for your company – call us today at 303-834-7483 to try it out!

• · 73% of activity online is in one way or another “related to local content” (Google 5/07)

• · New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services. Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource.

• · 70 percent of online searchers will use local search to find offline businesses. The TMPDM-com Score study shows 86 percent of online users will be searching for a local business at some point in time. (Research by Kelsey Group)

Appearing in the local search results is more important than ever.  When someone sits down at their computer and does a search for:

Name of Town + Type of Business

I would like to encourage you to take a moment and go to Google.com.  Type in the name of your local town and type of business (example: Chicago lawyer).  Does your business appear near the top of this front page?

If it doesn’t, I want to encourage you to take action on this.  Consumers in your area are doing these types of searches on a daily basis.  They are looking for a business RIGHT then and there.  If your business isn’t appearing in those results, it is like they are knocking on your door and you aren’t there to answer!

Fortunately the way to get your business to the top of this page isn’t a mystery.  It is done through a careful and calculated search engine optimization campaign that includes elements such as the on-page optimization of your website, backlink building throughout the internet, the incorporation of social media, studying the success of your competition, and more.

We would love to sit down with you and explore how we could help your company increase its business today.

1)      How many people saw your ad

2)      How many people read your ad, and decided to look for more information about your business

3)      How many people saw your ad, and came through your door as a paying customer

This is one of the reasons I LOVE online marketing.  Virtually everything can be tracked.  Did you know that it is quite easy to take a look at every single person that comes to your website?  One of the first things my company does is setup a method of tracking everything on your website.  This allows you to see all kinds of valuable things including:

1)      The amount of visitors your website is receiving each day.

2)      WHERE the visitors are coming from

3)      How long they are staying on your website.  It even shows how long they stay on each page!

4)      What pages they are leaving your website from

5)      What keywords they typed in to find your website

6)      If they were on your website before, or if this is their first visit

It is crucial that an internet marketing firm understand exactly where your business is before search engine marketing services begin, so the success of the campaign can be tracked.

Tracking the success of your business’s website closely even allows us to experiment with things like ad copy.  This is a great way to fine tune your advertising campaign and find out quickly what ads your potential customers find more interesting.

We would love to sit down with you and share in more detail how we can help you track your website statistics and measure success today.

It is a frustrating thing to pay for an ad to be circulated in thousands of newspapers, and know that only a small amount will actually be a possible fit for your service.  Let’s take a look at two examples to help illustrate this principle.  Let’s assume that you run a law practice:

1)      You run an ad in the local newspaper, that reaches about 50,000 people.  Many will see your ad, but how many are in need of a lawyer at this point in time?  Your strategy is to make an impression on as many people as possible, in hopes that when they do need a lawyer, they will remember your ad.  You are also hoping to grab people that are in need of a laywer at that specific time in their life.

2)      You optimize your website and get it ranking at the top of Google.  Someone is in need of a lawyer and they go to their computer and type in “your town lawyer”.  Your firm comes up at the top and the prospect finds your website and clicks on your website, being further exposed to your marketing.

Do you see how different these two situations are?  In order to succeed with situation #1, you need to run ads in the newspaper constantly, hoping to make an impression on the audience and grabbing people at the perfect time of opportunity.  Situation #2 however, relies on getting yourself to the top of the search engines, and whenever people look for a law service online, you are right there at the top.  Pretty powerful eh?

The point I am trying to make is that when people search for a local service online, they are looking for that service right then and there.  These are the types of people you need to be targeting!

A solid internet marketing campaign for a local business involves a careful combination of backlinking, on-page search engine optimization, social media, article distribution, and more.

When choosing an seo firm to do your marketing, though you do not need to pay top dollar, you will need to make sure you take care to ensure you are working with professionals.  It is smart to gain an understanding of what the company will do to market your business online.

Another option is to do the marketing work yourself.  This can be quite challenging as there is quite a bit you would need to learn.  You need to remember that a seo firm does this type of work day in and day out, and will most likely be able to draft a plan quickly specific to your business and your needs.

We would be happy to sit down with you and take a closer look at the needs of your company, and the type of work that would be required to help you increase your presence online.

A good search engine marketer is able to easily see:

1)      The current positioning of your competition

2)      The amount of promotion your competition has done to get to the top of the search engines

3)      The “keywords” that your competition is targeting (this is very important!)

4)      The type of sales approach they are employing to convert their current website visitors into paying clients

In some situations such as smaller towns, there might not be much to study in terms of local companies that are excelling online.  That’s okay though, because there is so much to gain from examining the search engine campaigns of similar companies in larger cities.  When you are able to study from someone in an ultra-competitive area and apply it locally, domination will come easy!

Search engine marketing may be something new to you, but it isn’t to us.  We know what it takes to get companies traffic from the internet.  We would love to show you what we can do to help you.

1)      Joe the plumber is running a fairly expensive marketing campaign in the local newspaper, having his ad featured everyday.  He doesn’t have a website, so his ad suggests that people call him on the phone.

2)      Fred the plumber is also running a fairly expensive marketing campaign in the same newspaper, but he also has a website.  In the ad, he directs people to check out his website.  Now people have an additional way to easily find out more about this service.  At the website, they can see reviews left by other customers, pictures of his work, even download and print a coupon that will give them a discount off of their first service!

Do you see the difference here?  You’ve probably noticed that most commercials and ads direct people towards a website.  This is because a website is a very powerful marketing tool.  Simply having a website isn’t enough though.  An internet marketing expert can help you transform your website into a sales and direct marketing machine.

We would love to get together with you and explore how we could help you build/enhance your current website.  Not only would this create an additional stream of traffic for you from the internet, but it would help to enhance the marketing plan you already have in place.

Reviews are very very popular online.  Nowadays, when your typical internet consumer is looking to make a purchase or try out a service, they are likely to go to one of the many review websites to find out what other people are saying about the business.

Popular review websites include places like Yelp, Citysearch, even Google has their own review website!  What makes these websites even more popular is the fact that often times reviews come up in the search engines when people are trying to find a service.  The point I’m trying to make is that there are most likely several reviews floating around out there about your business.  Are you aware what they are saying about you?

A good internet marketer is well aware of the most important review websites in your area, and can help you quickly identify the reviews currently in circulation about your business.  They will be able to advise you the best course of action for dealing with the reviews already out there, such as how to encourage and even circulate new reviews, and how to respond to the negative ones.

Often times business owners feel powerless and quite deflated after reading a negative review about their business.  It is understandable that an owner would take a criticism to heart, but the truth is no matter what there will always be bad reviews.  It is just a fact of life and unavoidable.  It is crucial though, that you be aware of everything that is being said about your business, and have a way to manage it.

We would be happy to sit down with you and examine the current reviews circulating on the internet about your business.